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Case Studyeducation

Vidya University Brand Identity

Complete brand overhaul and digital marketing for a leading private university, driving student enrollment and brand prestige.

Client PartnerVidya University
Execution Year2024
Key DomainsEducation, Branding, Website, Admissions
Phase 1: Diagnosis

The Strategic Challenge

Vidya University was facing declining enrollment despite excellent faculty and infrastructure. Their dated brand failed to appeal to Gen Z students and their parents.

Phase 2: Execution

Our Strategic Solution

We modernized the university's brand identity, redesigned their website with immersive campus tours, created compelling admission campaigns across digital and offline channels, and launched targeted social media strategies.

Education
Branding
Website
Admissions
Phase 3: Impact

Quantifiable Results & ROI

Admission inquiries increased by 180%. Social media following grew from 15K to 120K. The university moved up 12 positions in national rankings perception surveys.

Engagement Profile

OrganizationVidya University
Industry Sectoreducation
Expertise Applied
EducationBrandingWebsiteAdmissions
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